I often come into contact with some Amazon sellers, who either complained or lost customers after we quoted the price.

For some sellers who are new in Amazon, they still don’t know how much impact for a good product image can have on orders. They just want to use a camera to take a few pictures or even take the photos by a mobile phone.

Today, we will explain to new sellers how to improve the conversion rate through Amazon product photo shooting.

For Amazon sellers, a good product image must be able to accurately express product information and arouse consumers' desire to buy. A good Amazon listing image can improve the click-through rate and conversion rate of the listing. So what kind of product images can attract buyers?

 

1. Be consistent

The Amazon platform supports uploading 9 images maximum and 6 images minimum. However, there can only be one main image, and other auxiliary images describe the product from different angles.

For us to fully optimize listings, images taken in the same settings should have consistent lighting and use similar camera settings.

Human beings are a very delicate creature. The desire to buy is always in the inadvertent details. If the color difference and shooting angle are not well controlled, it is easy to feel that the picture is inconsistent with the real object. It will feel like a fake promotion, leading to customer complaints and negative reviews.

2. Control reflections

Reflections can make or break an image. When used properly, reflections can accentuate the quality of a product, especially if it comes in a glass bottle. Reflections can make products look more flattering, but if they expose anything in the background (like camera equipment) they should be removed from the picture. Also, if reflections blur the text on the product, the reflections need to be removed.

3. Remove picture dust, wrinkles and scratches

Dust, wrinkles, and scratches can make a product look cheap, especially for small items or close-up. Sellers need to beautify them with a photo editor for extensive retouching.

4. Follow the main image

The main image is usually the customer's first impression of a brand or product. If the main image shows unprofessional or low quality, customers will turn to a competitor's product.

The main image will also affect the ranking of the listing. If it doesn't follow Amazon's guidelines, Amazon can remove the listing or replace the image. For product photography of the main image, Amazon says the product must occupy at least 85% of the image, must be unpacked, and photographed under studio lighting. Amazon also mentions that the main image cannot have text, embedded images, props, or graphic design elements, and that the background of the main image should be a solid white.

 

Summary: For the smooth development of your business, please find a professional product photography studio to take the photos!

cnproductphotography.com is the professional photography studio for Amazon sellers, offer high quality photos for Amazon products.