"What is the detail display picture: it is not only the meaning of the product appearance details, it also includes the functional details of the product (with which efficacy), with which differentiation, including how to use the product, all belong to the scope of the detail display."

Under normal circumstances, when Amazon product shelves, we need to follow the standard to go. Upload the corresponding pictures, quality pictures can show more details and quality to the user, so today I mainly want to introduce to you what are the details of the Amazon set of pictures!

PRODUCT DETAIL DISPLAY IMAGE

What are the details of the picture: it is not only the meaning of the details of the appearance of the product, it also includes the details of the function of the product (with which effect), what differentiation, including how to use the product, are all part of the scope of the details of the show.

PRODUCT DETAILS OF THE DRAWING PRINCIPLES:

Must stand in the customer's point of view - what customers care about what we express;

Customers care a lot about the texture of the product, so we important to show that we have a good sense of texture, customers care a lot about function, so we must image the function of a clear display, so do the details of the display must ask themselves, what do my customers care about, I'm so charting to meet them care about something?

Show to have logic - the picture must have a clear organization and logic, even if there is no sudden picture of the text customers should be able to understand your picture.

Out of the box of competitors to you - we can learn from competitors to do a good job, but also to question what it does not do a good job, we have to add their good place plus our own breakthroughs to become better, rather than competitors to do what we have to do what we have to do must be to take the essence, to remove the dross.

Amazon product detail pictures can show what?

Product appearance details summary

Product key features (what customers care about most)

Product differentiation

Instructions for the use of the product

A+ DETAIL DISPLAY CHART:

It is a supplementary display of your product details, functions, and use scenarios according to consumer demand, and it can also help you implant similar products and strengthen your brand effect.

What can A+ detail display show?

Product appearance details

Product functions (not mentioned in the main picture)

Product use/experience scene

Product precautions/instructions for use

Extension of the same type of product

WHAT ARE THE REQUIREMENTS FOR A+ DETAIL PICTURES?

3-4 pictures of the same attribute are discharged side by side;

The size, style, and color tone of the product display should be consistent;

The order of detail display should have a sense of logic, from top to bottom, from left to right, the function of the display should be somewhat different from the main picture of the function of the display, the focus can be different, the display of the use of the scene should be different for each display focus, the same scene should not be repeatedly displayed;

Don't re-picture the picture inside the small picture.

SUMMARY: A + PICTURE COPYWRITING PROCESS

Determine a good template and determine the number of A + pictures

To A + template on the logical filling of content, product details, features, and consumer needs to add details)

Finally, there is a very important point, that is, the seller friends please according to the actual needs of users and product qualities to selective display, not all products need to show all the above details!