Wireless Voice Control and APP Operation Intelligent Desk Lamp

A product video is a multimedia carrier that integrates image, sound, and text, and can display product information in all aspects. So how to shoot a professional product video? Should start from the following aspects.

1. Copywriting

Product videos and product posters have a common nature, in addition to showing the appearance of the product, the more important core lies in the text, the text is the soul of the entire product video. So in shooting production product videos before, should do a good job of product video copywriting planning. Copy planning needs to be planned around the direction of how to show the value of the product, the product video shooting production framework planning out, according to the framework of the text to write the product video shooting production script.

2. The choice of filming equipment

With the product video copy and shooting production script, the next product video pre-production filming work can be carried out. Before shooting the product video, choose to use professional filming equipment. In order to make the video picture better show the value of the product, it is recommended to use a professional camera that supports 4k and high frame rate video recording. In the camera lens configuration, Chen Jinghe usually chooses macro, standard macro, and telephoto three different specifications of the lens as a backup, because, in the shooting of some special lenses, one may need to use them.

3. The scene layout

To show the value of the product, often need to use the associated objects to set up, and therefore in the shooting of product videos, not just show the product so simply. So product video shooting, according to the characteristics of the product and the properties of the audience group, set up the corresponding scene style as embellishment.