Product Video Shooting Needs to Pay Attention to The Aspects

Production of product video, of course, is the most attention should product shooting production of products, no matter how good the equipment or how high the level of editing, the basis of these premises is to shoot high-quality video premise, to play its best role that product video how to shoot it?

1, Stable lens

Shooting product video requirements are very high to show the product brand image and product use process; the use of a fixed lens to attack the product use process is the mainstream shooting method so that the product is always in the C position, while the shaky lens can not highlight the center of the product, easy to go point, can not ultimately show the goods, so shooting product video must make the lens slowly move.

2, Regular movement of the camera

The main picture video requirements are very high for some brand goods, mainly highlighting the brand image, so when the camera moves, it must be slow and regular so that the product will be more comfortable in the line of sight panning; we are watching a short video, when it comes to essential shots, will give a slow-motion display, the same way, the product video slow moving is also the use of such reasoning.

3, According to the theme to take the background

The choice of product background is quite important; for most studio products, the use of a single background element of the experience is better; the product video does not require too much embellishment, only in a solid color environment, through the background contrast to show the actual color is good, to strengthen the visual effect.

4, Pay attention to the angle of framing

When shooting product video, shooting angle selection is also a reflection of a professional photographer's shooting level, which is the product composition; we are shooting products, and the theme of the product is on the golden mean position so that the shooting can highlight the theme of the product.

5, The light affects the shooting effect

Solve the light problem is the essential part of all shooting commodity video; the light situation is solved, that post-processing is much simpler; the light is not handled well, which will increase the post-editing workload; we deal with the light problem mainly to show the natural material, texture and other effects of the goods, by showing the details to highlight the product selling points, etc., which is also a test of the flexible use of lighting and metering skills. Usually, we will put the product surface to form a gradation of light and dark effects so that the picture is more textured, such as the real presence in front of the audience.

6, Create depth of field

The use of depth of field is mainly to make the video looks more three-dimensional; we can divide the screen foreground and background so that the product is in it, in the slow movement so that you can create depth of field; this is the depth of field shooting skills!