The image area is the most direct and effective way for sellers to show their products to customers. If the quality and standard of the images do not meet Amazon's requirements, then Amazon has the right to reject the images uploaded by sellers. At the same time, product images are crucial in the optimization of product listings. It can be said that Amazon product images have an impact on sales of more than 70%. Therefore, the quality of images and optimization techniques are very important and sellers must pay attention to them.

In the Amazon platform, upload product images are divided into main images (Main Images) and auxiliary images. There are one main image and eight auxiliary images, a total of nine, but only six are displayed directly on the product page, and the remaining two need to click on the image interface to view.

I. Amazon product image size format

Amazon platform requirements for pictures.

Images must be at least 1000 pixels on the longest side and at least 500 pixels on the shortest side to be zoom-able. Images must not exceed 10000 pixels on the Images must not exceed 10000 pixels on the longest side.

1. Amazon images must be at least 1000 pixels on the longest side. When the height or width of the image is at least 1000 pixels, the image has a zoom function, the seller can zoom in on the image to partially view the details of the product, this feature has the effect of increasing sales.

2. The shortest side length (relative width or height) of the image cannot be less than 500 pixels. Otherwise, it cannot be uploaded to the Amazon backend. The picture is too small and not convenient for buyers to view the goods. It is recommended that sellers upload pictures of goods with a side length of 1001 or more.

3. When uploading the main picture and auxiliary pictures, it is recommended that the size is the same, so it will be more beautiful.

4. JPEG is the preferred image format, but you may also use TIFF and GIF files. image format can use JPEG , TIFF , GIF, which are available for uploading on Amazon, it is recommended to use JPEG format, this format of pictures in the upload speed faster.

5. The horizontal and vertical ratio of the image is 1:1.3, you can achieve the best visual effect on the Amazon website.

II.  The main image requirements of Amazon products

Amazon platform requirements for images: Products must fill at least 85% of the image. Images must show only the product that is for sale, with few or no props and with no logos, Images may only contain text that is a part of the product. Main images must have a pure white background, must be a photo (not a drawing), and must not contain excluded accessories. 

1.Main images must have a pure white background, must be a photo (not a drawing), and must not contain excluded accessories. 

2. The main picture should be the actual picture of the product, not an illustration, not a hand-drawn or cartoon picture. 

3. the main picture can not be with LOGO and watermark, and preferably not in the order of accessories, props, etc. (the LOGO of the product itself is allowed)

4. the main picture of the product is best to occupy about 85% of the picture space.

5. for goods with variants, the parent and child goods should have the main picture.

6. the product must be clearly visible in the picture, need to show the whole product, not only part or multi-angle combination picture.

7. Some categories allow models (e.g. Apparel, lingerie, socks), and only live models can be used, not the kind of model models found in clothing stores. The model must be standing in front, not in side, back, multi-angle combination picture, sitting position, etc. No non-sale items on the model. Some categories do not allow the use of models in the main image (such as Bag, Jewelry, Shoes).

8. cannot contain nude information

9. small part of the home decorative supplies main picture is not mandatory must use a pure white background, such as bed four-piece sets, mosquito nets, curtains, sofas, wall hangings, lamps. These products can be used in the main picture of non-pure white background scenarios, etc.

III. Amazon product auxiliary diagram requirements

1. Auxiliary diagrams can show details, other surfaces or with the diagram. Auxiliary pictures should show a different side of the product, the use of the product display, or the product features that are not highlighted in the main picture to supplement the Amazon product listing sellers can add up to 8 auxiliary pictures

2. the auxiliary picture is also preferably the same as the main picture is pure white background, but this is not mandatory, not pure white is not a big problem

3. auxiliary pictures can not be with LOGO and watermark (the LOGO of the product itself is allowed)

4. the product must be clearly visible in the picture, if there is a model, then the model can not be sitting, preferably standing, with a real model, can not use the kind of model model in the clothing store

5. can not contain nude information

Finally, remind all Amazon sellers that for those well-known products, cartoons, film and television images (including logos, brand name, design, with intellectual property rights, copyright, portrait rights ...), without formal authorization, can not be privately stolen, can not have any form of infringement. At the same time to pay attention to the preservation of the original picture information, do not rule out that in the future there will be other sellers malicious complaints about the existence of infringement of the pictures you use.

Amazon electronic image requirements

First of all, the pixel size of electronic images is required to be more than 500 on the longest side. Not less than 500

Amazon shoe picture requirements

The pixel size of the shoe picture is required to be 1001 or more on the longest side. Can not be less than 1001.

The product must be a single left foot shoe with the toe placed towards the lower left corner

The main picture cannot have a model. The secondary picture can be worn by the model to make the effect picture

The product accounts for more than 80% of the entire canvas

Amazon's jewelry picture requirements

First of all, the pixel size of the jewelry picture must be 1001 or more on the longest side. Can not be less than 1001

The main picture: the product can not be worn on the model to shoot, the secondary picture: can be worn on the model as an effect picture, but also can not be pure white background

The picture can not have any descriptive words, such as what material the jewelry is made of, under what circumstances to wear the words can not have

The main picture of the earrings should appear in pairs

Amazon clothing image requirements

The pixel size of the clothing picture is required to be 1001 or more on the longest side. Can not be less than 1001

Clothing can only be flat or model wearing on the body. Can not use fake models

Models must not wear anything other than the product being displayed, including (bracelets, bags, rings, necklaces, watches, glasses, etc.)

Models stand facing forward, not sideways or seated

Only a single product can be displayed, no other products of the same type can be displayed

Can not appear any nude, pornographic, obscene images

The article has been talking about the picture In fact, adding a video presentation of the product is also a very good means of display, product video helps to prompt customers who are still considering to take action to buy. Foreign users spend more time on websites with videos than on websites without them. Customers can also be encouraged to post their own pictures or videos of products in use so that other visitors will have a clearer picture of the product. In addition, sellers can also collect content about their products from social media platforms and post it on their online store pages.