When you sell online, your customers can't physically see the product; therefore, the quality of the product images in your product listing becomes the deciding factor in whether or not they will buy the product.

WHAT IS PRODUCT PHOTOGRAPHY?

Product photography is the commercial photography of a product to attractively and accurately demonstrate the product's various features to the target audience. The photographer uses different lighting, styles, backgrounds, and angles to highlight the product, describing each detail and how it can be used in real life. Product photography is designed to capture the attention of potential customers and make them choose your product over similar products on the market.

TYPES OF PRODUCT PHOTOGRAPHY:

You can use many types of product photography, but finding the best style for your product and brand can take time and effort. Understanding the differences between each type is crucial to finding the best fit for your product and brand.

The following are some common types of the product photography that can be used for products:

Hero Shot, Classic product photos, Group shots, Close-up shots, Lifestyle shots, Size and scale shots, Infographic Design and Photography, etc.

Each type of product photography requires companies to use a different approach.

IMPORTANCE OF AMAZON PRODUCT PHOTOGRAPHY:

The most critical reason for Amazon product photography is to build trust and reputation. Product images help increase the attention and confidence of potential buyers and increase the chances of conversion. Amazon Product Services experts advise sellers to use quality product images to engage customers, improve credibility, increase engagement and drive product sales.

Seventy-five percent of e-commerce customers say the quality of product images influences their purchase decision, and 22 percent of total online product returns are because the delivered product looks different from the product image.

So, no matter what you sell, the quality of your product images is just as important as the quality of your product. Good product photography tells your brand story and shows potential customers why they need your product.

PRODUCT PHOTOGRAPHY TIPS FOR AMAZON MARKETPLACE:

For quality product photography, you must capture your viewers' attention and encourage them to buy your products. Your product images should clearly and accurately convey every detail of your product, such as color, size, material, and dimensions. Here are some tips to help you improve your product photography.

UNDERSTAND AMAZON'S RULES AND REQUIREMENTS:

Before you start photographing products for your Amazon marketplace, you need to understand Amazon's product image requirements and standards. According to Amazon Product Services experts, leading eCommerce marketplaces have high standards for product photos, so it's crucial to know what you can and can't do. Understanding these standards and requirements will help lay a solid foundation for your listing.

USE THE RIGHT PHOTO TOOLS:

Invest in the proper shooting tools to create high-quality product images for your Amazon store. The cost of these tools will be returned in the form of increased revenue. You will need a digital SLR camera, tripod, and proper lighting. However, if you want to avoid investing in these, you can hire a professional Amazon product photographer to do product photography for your Amazon store.

KNOW YOUR TARGET AUDIENCE:

Keep your target audience in mind when creating images for your Amazon product listings. Product images should clearly explain the product and why they need it. Product images, views, styles, and descriptions should be easy for your target audience to understand. The background of the image should be white to display the product professionally, beautifully, and quickly. However, if the product is white, the environment should be chosen to capture the attention of your target audience.

PROPER LIGHT BALANCE:

To create high-quality product images, you need to make sure that you use soft light in your product images to separate your products from their backgrounds. Reflectors and softboxes can provide natural light and should have a white light balance to eliminate hot spots and shadows in your photos.

IMAGES SHOULD BE HIGH RESOLUTION:

Always use a professional camera to capture product images. Your product images should be high resolution and not be distorted or blurred. Your target audience should be able to look at every product detail through these images. High-quality product photos will help them make an informed decision and build trust in your brand.

IMAGE ANGLES:

Get attractive and appealing images from all angles when taking photos of your products. Your potential customers will want to see your product photos from at least three angles before making a purchase. Take multiple pictures from all angles (front, back, top, bottom, and side).

PRODUCT IMAGE SIZE:

Product images should be large enough to provide zoom capabilities on various devices, such as phones, tablets, and desktops. The minimum recommended product image size for Amazon Product Services is 1000x1000 pixels. Your product images should be at least 1000x1000 pixels to optimize your product listings for any device.

SHOW OFF YOUR PRODUCT VARIATIONS:

You may sell multiple products in a given product category. If you have numerous variations of the same product, you can add these variations to a single photo to showcase all your options in one shot. Showing a range of products will increase your chances of converting visitors into sales and grow your revenue.

ADD CREATIVITY:

You can add creativity to your product photography to make images look different from others and attract potential customers. Some standard techniques include hanging products, taking photos from different angles, adding macro lenses, placing products on reflective surfaces such as acrylic glass, adding exciting backgrounds, and more.

RETOUCHING IMAGES

After completing your product photography, providing a professional touch to your photos is crucial. In this step, any flaws in the image and additional elements can be eliminated to give a professional look to your product images. This editing of product images may also include corrections to tones, brightness, contrast, color, etc.

Your images are the first thing your target audience will notice about your product listing. They will want to learn about the product through photos and videos rather than reading lengthy product descriptions.

CONCLUSION

Amazon product photography has become essential for every Amazon seller to improve product interaction and drive sales. High-quality product photos will enhance the impression of your product listings on Amazon Marketplace.

These Amazon product photography tips will help you generate high-quality, professional-looking product images that you can add to your product listings. Make sure you follow Amazon's product photography guidelines so that your photos don't hurt your chances of ranking higher on Amazon's search results pages.

Suppose you must figure out how to take high-quality images that meet Amazon's marketplace rules and requirements. In this case, you can hire a professional Amazon product photography studio to provide you with high-quality photos.

CNPP is a professional Amazon product photography studio in China that has been providing quality Amazon product photography services to sellers in more than 30 countries worldwide, helping Amazon buyers significantly increase their merchandise sales conversion rate.