In advertising photography, commercial elements are in an absolute position, but as commercial art, advertising photography can never exclude artistic expression. Excellent advertising photography often has a solid creative nature, which can be used to improve the artistic taste of advertising, and attract people's attention to the content of advertising to achieve the purpose of conveying information, the commercial and creative nature of advertising photography, is an inseparable dialectical relationship.

"The criterion for evaluating the success of advertising photography is its influence on the behavior of consumers or advertising objects, the size of commercial promotion results, and the judgment of advertisers. This obvious utilitarian tendency is the basis of modern advertising photography. professional characteristics." The more commercial value is pursued, the more attention should be paid to artistic expression, and excellent advertising photography is creative photography with retail elements and commercial value. It is expressed on the basis of obeying the whole advertising business purpose so that the photographic image is more visually attractive and impactful, thus attracting consumers' attention. Simply highlighting commerciality without studying artistic expressions; advertising photography plays a role in commercial behavior without understanding the market trend must be blind.

One of the deep-seated reasons for the lack of creativity in many advertising photographs is the lack of the pursuit of artistic expression. The fundamental reason for neglecting artistic expression lies in the lack of a proper understanding of advertising photography - combined with the commercial nature of advertising photography and advertising photography. Artistic is separate, and adapting to market demand is against promoting artistic personality.

The commercial and artistic aspects of advertising photography complement each other. It can attract attention with a stunning commercial image and convey the message accurately to the consumer. The organic combination of the image's formal beauty and the product's characteristics is the result of the fusion of commerciality and artistry.