Nowadays, many photographers do not know much about commercial product photography because ordinary photographers rarely come into contact with product photography. However, with the continuous development of the Internet in recent years, some online store owners now give their products to professional photographers, making product photos more professional and attractive to more people. Many people will have questions, is it necessary to go to a professional photography company or rent professional tools to shoot in the studio? In fact, I want to tell you about the three elements of product photography.

First, focus on product features.

In commercial photography, for online sellers, instead of talking directly about the selling point of the product, it is better to talk directly about the product features. As the protagonist of product photography, refining the selling points of the product occupies a major part. We have to decide the position, angle, and shooting method of the product according to the characteristics of different products. In terms of color, if the product is dark or black, the background should be white or light, and vice versa. The black background gives a professional and handsome feeling. Many ads for cars or watches use black backgrounds, which will give a sense of individuality and attract male customers to buy.

Also, it should be noted that the position and angle of the subject should be adapted to the characteristics of the product itself. Professional product notes use eye-tracking to test the advertising effect. The first thing that customers should notice in a successful print ad is the characteristics of the product. Eye-tracking technology has been developed for a long time, which can display a person's eyes on a machine and record how long they stay.

Of course, we don't have this professional equipment, but what we should pay attention to when taking product photos is to highlight the characteristics of the product. The features of the object should be placed in the most conspicuous place, and the light should not be too dark. If the characteristics of the product are not concentrated, the light is difficult to shine, and we can use tin foil or ordinary household mirrors to reflect the light to each feature so that the light is more even.

Second, light is the key to success or failure.

Whether outdoor or indoor, whether portrait or landscape, light is a necessary element for taking pictures. Good photos make good use of light; product photography is also the same. Some readers may feel that the light of product photography is not important as long as the product is in contact with it, but this is not the case. If you don't pay attention to lighting products, shadows can be messy and unattractive; photographic products can use multiple angles of light to balance the light and create the right shadows. If shooting with non-white light, first adjust the white balance. In addition, the intensity of light should be even. If strong light enters the lens, lens flare will occur, and the black position of the product will turn gray. So, it is important to master the light. It should not be too bright or too dark. Try to avoid using a light tube because it is not continuous light. If you use a faster shutter, you may have flash problems.

Third, make good use of shooting equipment.

When making baby detail pages and store decoration, if the size is not particularly large pixel requirement, you can not use DSLR because the web page will compress the photos. We will recommend the use of professional DC, such as Canon PowershotG12, Olympus XZ1, etc... Because professional DCs generally come with a flash hot shoe, you can customize the PASM mode. Of course, if you want better results, using a DSLR is the best. We recommend using the aperture pre-mode because it is the easiest way to control the depth of field, and you can also adjust the aperture according to the intensity of the light used.

Since the general light of the lamp is more direct, we need to use butter paper to soften the light and make the product more evenly lit. The sensitivity should also be adjusted to a minimum to avoid excessive noise, which will affect the appearance of the product.

Although the light has been set up, the light at home is still much weaker than in the photo studio. People familiar with photography will know that a slower shutter is needed when there is not enough light. To prevent the camera from shaking, we need a stable stand.