Outdoor settings are great for conveying the context of a product through lifestyle photos. For example, if you sell umbrellas, photographing models with umbrellas outdoors can help convey the practicality of the product and help shoppers envision themselves using it. (It can also subtly convey the message that using the umbrella will make them fearless.) Also try mixing an outdoor backdrop with some indoor studio photos to provide a backdrop for your product so shoppers can get the basic information they need about your product.
