If you sell lifestyle products on Amazon, then you'll be familiar with the lifestyle photos included with many products on Amazon. Lifestyle photos are photos taken in a real-life setting that give customers a sense of exactly how that product will look in their lives.
If you're looking for a great umbrella on Amazon, you'll see a heartwarming image of a mother holding an umbrella for her child on a rainy day, or a photo of an umbrella being used to shield a product from the strong UV rays of the sun - these are great lifestyle photos because it shows how the product will be used.