Lifestyle photos are more effective than regular product photos on a white background. Why? Because it is more relevant to the customer. For example, browse two photos of a product. One is shown on a plain white background while the other is shown in actual use. It's advisable to include both types of photos to provide customers with a variety of options. A background where you can see what the product looks like without being intrusive, and photos that show the product in action. Both will increase the chances of a customer actually purchasing the product. over 80% of customers purchase items based on reviews. If a photo of your product happens to look similar to how a customer would look in their home, they are more likely to purchase the product.
