Urban Commuter Bike Live Action Video Shooting

Amazon product videos, copy, and images are all designed to showcase products and promote customer purchases. Compared with pictures and copy, the advantages of video are that it can convey effective information faster; directly display the application scenario, and contrast the effect significantly.

1. Choose the form and purpose of filming.

A clear purpose is very important. Is this video to highlight the selling point? Or highlight the value of use? Different purposes have different conceptual angles and scenarios. Therefore, a clear purpose helps to improve efficiency.

For example, videos for sports products usually use colors and visuals that reflect power and speed; 3C products use technology videos, and the family category reflects a warm home environment. So it is very important to determine the video format of the product before shooting the video.

2. Determine the script.

The script is the basis of our video shooting. When we are, what appears in the picture, how the camera moves, and what the scene is, are all arranged according to the script. A planned arrangement is half of the success of the video.

3. Selection of scenery and product matching.

Any product is related to style, and style comes from matching. Therefore, matching is very important. Define the shooting theme according to the product attributes, and choose the right scene, characters, props, light, and composition.

4. Determine the effect of light and shadow.

Different products have different effects under hard and soft light, and the lighting effect of the video must be determined according to your own products.

CNPP's professional photography team can shoot a video that exceeds customer expectations.